Finding the Solution!
In the spring of 2020, Infobase undertook a significant shift in our «go to market» strategy. It took place over several months, and there was a great deal else going on in the world, but a current visit to Infobase.com will make this clear– We’re selling solutions.
Infobase has raised its profile significantly with thought leadership marketing campaigns (these are the emails, white papers and webinars that offer education to librarians, administrators, teachers and other faculty), these campaigns bring in leads to Infobase. We evaluate these leads and provide them to you as prospects to follow-up with.
When you reach out current and prospective customers, I’d like to ask you to remember that the right questions from you about the challenges they are facing will prompt your customer to engage with the Infobase resources you propose as solutions, whether for the library, the classroom, the career center or all of the above!
Some sample questions to offer– as well as some responses that bring in Infobase products.
Are you frustrated by the challenges of reminding your faculty to use the resources the library has? [Many of our resources have great resources to encourage usage, like widgets, QR codes to direct pages, and more]
Are your students entering your institution with the essential digital literacy skills to start their academic careers? If not, how are you meeting the challenge of creating digital literacy courseware? [Offer to send a white paper on Information literacy, and follow-up with a look at Infolit]
Are you looking for ways to help your teaching faculty decrease the amount of time it takes them to prepare their syllabi? [Many of our resources offer advanced LTI connections that can make the content discoverable in whatever LMS your faculty are creating their courses in]
I’m sure you have many questions like this from your own experiences– I’d be interested in hearing what questions you’ve offered that have engaged your customers. Please free to let me know what has worked for you, as well as to contact me with any questions.
All the best,
Ben Jacobs
Director, Licensing and Business Development
New Nursing Collection Now Available for International Markets
I’m pleased to announce the availability of a new Films on Demand premium collection for Nursing. The titles in this collection are available only in this collection and not available in the general FOD collection.
This collection includes 395 current titles from producers such as Elsevier, Medcom, PESI, and others. All titles include public performance rights,are segmented, and take advantage of the powerful integration tools of the Films on Demand platform.
Click here to access an open trial for this collection. Please feel free to share this link with your prospects.
Please also be sure to check out the recording of this webinar on
Solutions for Remote Nursing Instruction.
Custom Courses on the Learning Cloud!
In addition to the hundreds of courses available on the Infobase Learning Cloud. our platform offers the ability for any account to author their own courses–either by combining elements of our ready-made courses, or by creating their own from scratch. Let us show you how to do this via our webinar, or we can set-up a training at a time convenient for you and your accounts.
Today’s Science Relaunch!
We are pleased to announce that Today’s Science will be relaunched on Wednesday, 7 April 2021. The new and improved database will boast a fresh new look, more intuitive navigation and an all-around more user-friendly experience.
Key Enhancements:
Fully Responsive design- optimized for desktop, tablet and mobile.
Easier to Navigate.
Access the database’s rich resources from every page using our new menus.
Hundreds of new, up-to-date, articles.
Enhanced Searching
Larger images and more visual appeal.
Dynamic citations and EasyBib export functionality.
Credo’s Social Media Posts- April, 2021
Be sure to check out our increasingly popular monthly blog feature offering great content for librarians to share on their social media. This is great content to share with your accounts and prospects!
April Webinars
(But if You Can’t Make it, Register So You Get a Recording!)
The Embedded Librarian: Building Relationships Across the College Campus
15 April, 3 PM EDT
Create, Customize and Combine Training Courses: Introducing or New Course Authoring Tool in the Infobase Learning Cloud
21 April, 11AM EDT
The Embedded Librarian Toolkit: Streaming Video, Reference, News and Controversies that Fit in Any Course
22 April, 3 PM EDT
